Tuesday Dec 12th

  • Black Friday Online Shopping Safety Checklist

    Black Friday Online Shopping Safety Checklist

    Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British people worry that AI will make it easier for criminals to commit online fraud” – NCSC.

    But while AI scams like voice cloning, romance scams, and language mimicking are on the rise, “93% of the biggest spenders, millennials aged 24-35, plan to shop during this coming weekend. And they spend an average of $419.52 per person.” But with cyber security threats at an all-time high, how can shoppers and businesses stay cyber safe?

    Here are our top tips for staying safe online, and the preventative measures that can be taken while shopping for your latest bargain.

    1. Be Aware of Phishing & Quishing Attacks

      SecurityHQ analysts have recently observed a significant increase in Business Email Compromise (BEC), regarding phishing attacks containing QR code (Quishing) and captchas for credentials harvesting. Quishing attacks usually occur via the scanning of a QR code. This technique involves tricking users into scanning a QR code using a mobile phone. The QR code then redirects the user to a phishing or fake website that aims to steal their credentials.

      Read more about Quishing, and how to spot QR Code vulnerabilities, here.

    2. Read the Small Print

      If something seems too good to be true, it probably is. While Black Friday deals can offer huge discounts that are genuine, people still need to make money. Anything ridiculously cheap is a red flag.

      What to look for:
      • It is worth checking the reputation score of retailers to determine if that retailer can be trusted.
      • A website with no company address, descriptions or specifications on items are all red flags. Look for the details. And do not base purchases solely off star ratings, as these can be fake.
      • Pop-ups that offer free electronics are obvious scams, containing malicious phishing links, and should be avoided at all costs.
      • Read the small print. Often cons are perfectly visible if you know what to look for. Like seeing a picture of a laptop being advertised, going to buy said laptop for a reduced rate without reading the small print, and receiving a literal picture of a laptop in the post. The devil is in the detail.

    3. Use Reputable Websites/Companies

      Tried and Tested
      – Using websites that are globally known is a good way to avoid any nasty surprises. Even if it is a couple of pounds more, it is worth knowing where your money is going and that your purchase will be tracked and delivered.

      Use Antivirus Software that will warn you of potentially dangerous sites in search results as well.

      Look For Suspicious Emails, as well as suspicious calls and text messages. Never click on a link you are unsure of, and never provide personal information over the phone. Read more on email security, here.

    4. Stop, Look, Check, Pay

      Secure Sockets Layers (SSL) are used to ensure data is encrypted before being transmitted across the web. It is also an indication that an organization has been verified. Keep an eye out for HTTPS in the address bar rather than HTTP, as this highlights a site uses SSL.

      Make Sure the Website That You Intend to Shop on is Not a Copy of a legitimate one. Verify that the date and name of the organization are consistent with the site you are visiting. And look for typos in the URL. Your best bet it to go directly to the website yourself, and do not access it through links on other sites/emails.

      When using public Wi-Fi, use a VPN as the most effective way to stay safe and so that hackers do not steal your personal data while you are on an unsecure network.

    5. Check Your Bank Account
      • Use a credit card or payment method which offers protection (i.e., PayPal).
      • Check your accounts regularly for fraudulent activity.
      • Only provide enough details to complete your purchase (no extra details required)

    6. Keep Your Passwords Safe & Don’t Use Default Credentials

      Default credentials used by applications and appliances are often published on the internet. This can be a big problem. An attacker will typically first scan your network to see where they can move next. If an attacker was lucky enough to identify applications or appliances with default credentials enabled, it won’t take them long to hunt on the internet for these published credentials. Read how to detect default credentials, here.

      Finally, keep your passwords safe. Read this blog on password protocols to learn more. Don’t let cyber scams ruin your festive fun this winter!


    By SecurityHQ

  • Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers

    Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers

    Asia Video Industry Association (AVIA), with Dr Paul Watters of Cyberstronomy, have released a new report, Consumer Risks from Piracy in the Philippines, that once again highlights the possible dangers Filipino consumers face when accessing pirate sites.

  • Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

    Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

    Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.

  • SecurityHQ’s Cyber Predictions

    SecurityHQ’s Cyber Predictions

    In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.

  • Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

    Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

    LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.

  • New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

    New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

    Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.

  • How AI will change the way we work in Asia Pacific

    How AI will change the way we work in Asia Pacific

    Microsoft introduced Microsoft 365 Copilot earlier this year, which will bring powerful new generative AI capabilities to apps millions of people use every day like Microsoft Word, Excel, PowerPoint, Outlook, Microsoft Teams and more.

  • Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

    Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

    Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.

  • Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

    Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

  • Google's approach to further reduce the security burden on users

    Google's approach to further reduce the security burden on users

    October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features that work around-the-clock to take the security burden off users, and updates to privacy controls that help to easily protect personal information.

    • Dark web report: Users can check if their Gmail address has been exposed on the dark web as well as get guidance on how they can protect themself online by accessing the Dark Web Report in their account menu in the Google App. They just have to sign into the Google App and tap their profile picture to open the menu.
    • Passwordless by Default: Passkeys are a simpler and more secure way to sign into sites online and can be used with the Google Accounts. To make transition to passwordless even easier, Google is offering the ability to set up passkeys for all users — by default.
    • A new requirement to make email safer for everyone:  Gmail recently announced new requirements for large senders to make email safer and more user-friendly for everyone, including enforcing authentication, enabling easy unsubscription, enforcing a clear spam rate threshold. This is in addition to Gmail’s AI-powered defenses, which block more than 99.9% of spam, phishing and malware — that’s 15 billion unwanted emails every day. 
    • Easier access to clear browsing data: Google added an option to quickly delete users’ browsing history in Chrome without interrupting current activities. Users just need to click the three dots in the top-right corner of the Chrome browser and select “Clear browsing data”.
    • Use the Google App as the credential provider for your iOS device: Google Password Manager is built into the Google App and you can already use it to securely save your passwords and sign in faster when you’re using the app. Now, you can set it as your Autofill provider so that the Google App can help you quickly and securely autofill your passwords into any app or website on your iOS device.


    Feel free to read more about the announcements in Google’s blog post.

    By MediaBUZZ

  • Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

    Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

    Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

  • Plans for further integration of IBM watsonx with AWS

    Plans for further integration of IBM watsonx with AWS

    IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.

  • Mindful Employer Branding Key to Successful Staff, HR Recruitment

    Mindful Employer Branding Key to Successful Staff, HR Recruitment

    In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

  • Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise

    Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise

    Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.

This week's highlights

Black Friday Online Shopping Safety Checklist

Category: Oct–Dec 2023 - Omnichannel Marketing
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
Read more...

SentinelOne enhances cloud security with Snyk

Category: Oct–Dec 2023 - Omnichannel Marketing
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a
Read more...

Cybersecurity in the age of digital currency

Category: Oct–Dec 2023 - Omnichannel Marketing
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. Wh
Read more...
View More Articles

Previous articles

Technology and digitalization are key for sustainable lifestyle, research revealed

Category: July–Sep 2023 - Security in Marketing
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer infor
Read more...

Yahoo DSP advertisers now have access to low carbon PMPs

Category: July–Sep 2023 - Security in Marketing
Yahoo and purpose-led ad platform Good-Loop announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers to help them become more sustainable.
Read more...

Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers

Category: July–Sep 2023 - Security in Marketing
Asia Video Industry Association (AVIA), with Dr Paul Watters of Cyberstronomy, have released a new report, Consumer Risks from Piracy in the Philippines, that once again highlights the possible danger
Read more...
View More Articles

Previous month's highlights

More than half of market leaders in Asia Pacific will have systematic, structured digital innovation programs and investments by 2027

Category: Jan–Mar 2023 - Digital Media Trends & Predictions

IDC predicts that by 2027, 60% of market leaders will have systemic, structured digital innovation programs and investments that support ongoing iterative innovation, enabling growth, scale, agility, and resilience.

BeLive partners NP Inc to offer extended reality commerce

Category: Jan–Mar 2023 - Digital Media Trends & Predictions

NP Inc, a KOSDAQ Metaverse Contents solution provider, is joining hands with Singapore-based interactive video technology solutions leader, BeLive Technology to conceptualize an immersive shopping experience using extended reality technology.

Value of the global eSIM market will increase enormously

Category: Jan–Mar 2023 - Digital Media Trends & Predictions

Juniper Research’s new report offers the most comprehensive analysis of the eSIMs (embedded SIMs) market available today. It reveals that the value of the global eSIM market will increase from $4.7 billion in 2023 to $16.3 billion by 2027, which is an impressive growth of 249%.

Sendinblue Meetings simplifies the creation, scheduling, monetization and management of client meetings

Category: Jan–Mar 2023 - Digital Media Trends & Predictions

Sendinblue is expanding its all-in-one digital marketing platform with a new, convenient feature: Sendinblue Meetings. This update is another step towards full multi-channel platform.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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