- Category: July 2014 - Marketing Analytics
Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting to a user’s desire and behavior is a complex and critical undertaking. The Unified Inbox solution is a next-generation communication-as-a-service platform with the right technology to help address these issues.
As part of its efforts in developing users’ personal executive inbox assistant, Unified Inbox, a provider of social communication and collaboration platforms, announced it has successfully created its own sorting mechanism called “InboxRank.” The mechanism is a smart algorithm to support its inbox management capabilities, giving control back to users of their inboxes.
The Unified Inbox mobile app and InboxRank leverage on the unique capabilities of the SAP HANA platform. The objective of integrating the technology is to allow information workers and professionals to not just manage their personal priorities but also their whole unified communications stream, which includes social media, email, SMS, instant messaging, OTT (Over The Top) players and more.
“We chose to leverage the SAP HANA platform in our Unified Inbox app, as we could see how well it handled big data, predictive analytics and real-time processing of algorithms on top of vast amounts of information from different sources” said Toby Ruckert, founder and chief executive officer of Unified Inbox.
“To help us get started with using SAP HANA, SAP assigned a dedicated tech architect to our team who provided one-on-one assistance when we had technical difficulties to master,” said Aby Varghese, head of research & development at Unified Inbox. “Once we got into it, we were able to process our complex queries with ease – just the way we envisioned it.”
Unified Inbox has been a member of the SAP Startup Focus program since 2013, but the work related to the InboxRank project was the first collaboration with SAP. As part of the FastTrack accelerator, a minimum viable product of the algorithm was developed. With the successful completion of the project, Unified Inbox showcased the innovative solution at the SAPPHIRE NOW conference, held in Orlando during the first week of June. The conference is a premier business technology event for customers, SAP executives, partners and experts across the entire SAP ecosystem.
Chris Weir, manager, special projects at Unified Inbox said: “InboxRank attracted a lot of interest on the show floor, which was packed with game-changing innovations and test drives of the latest applications. It’s become obvious that busy people from many industries are overwhelmed with digital communication and are eagerly waiting their own personal executive inbox assistant to help them better manage their day.”
InboxRank will enable employees to respond faster, more efficiently and build better business relationships from now on, as it improves their ability to connect with prospects and customers across multiple channels and devices.