- Category: February 2013 - Multichannel-Marketing
Multichannel marketing stands for using many different marketing channels to reach a customer - be it in a retail store, on a website, via catalogue mail order, or direct personal communications by letter, email or text message. The marketer’s goal is to make it easy for a consumer to buy from a company in the most appropriate way. Thus, effective multichannel marketing needs to be supported by good supply chain management systems to guarantee that the details and prices of goods on offer are consistent across all different channels. Besides, a detailed analysis of the return on investment from each different channel is recommended, measured in terms of customer response and conversion of sales.
The digital marketing technology provider, Silverpop, offers exactly what’ s needed in today's cluttered world – communication with customers and prospects through various channels. The company’s email marketing and marketing automation solutions provide an opportunity to fully engage with prospects and customers through multichannel marketing and communications, including mobile, social media and RSS.
The Silverpop Engage platform ensures that all customer touch points, such as email, SMS, social media, RSS, or landing pages, are integrated to convey a consistent and personalized experience.
Tap the power of social
Silverpop Engage's Share-to-Social feature unlocks a whole new range of possibilities for viral marketing by tapping into the power of social media marketing. Customers can share their content on social networks such as Facebook, MySpace, LinkedIn and Twitter, by including this capability in emails or landing pages and ultimately exposing marketer’s offer and brand along with their recommendation to millions of users. Besides, it is possible to track how successful these campaigns are at spreading the message as well as quickly identify influencers and brand loyalists among the customer base. By combining the targeting and metrics of email with the reach of social networks, it is possible to engage customers like never before.
Investigate your prospects
The more you know about customers and prospects, the better you can prepare the offers. The Silverpop Engage Survey module makes it easy to communicate with customers and prospects to gain insights regarding their expectations. This simple-to-use, full-featured survey creation tool allows you to create and send surveys and track responses in real time. And because it's fully integrated with the Silverpop Engage platform, it gives you the power to gather actionable information that can dramatically improve marketing relevance and transform prospects into sales-ready opportunities. Further, campaign-specific pages and custom Web forms can go a long way toward improving campaign results and boosting the ROI of your online marketing program. The 'Landing Pages' feature in Engage allows online marketers of any technical skill level to easily create and manage personalized landing pages, microsites and Web forms to heighten campaign impact and deliver results.
For marketers, seeking the ability to engage with customers when they're most likely to be receptive to upsell and cross-sell offers, transactional emails and messaging is the answer. Silverpop Engage Transact offers the benefits of full tracking, in-depth reporting, and enhanced message deliverability with little to no disturbance to existing technical systems or message creation processes - triggered from any system across the enterprise. You simply don't have to hassle with coordinating setup across multiple aggregators or application service providers to implement your mobile campaigns. Silverpop Engage SMS is a powerful, yet simple-to-use, text messaging solution that enables marketers to easily compose, send and track mobile marketing campaigns within the Engage platform.
Silverpop manages to simplify the configuration of high-touch, high-impact marketing campaigns that automatically reach out to customers and prospects with the right message at the right time. Campaigns can be adjusted on the fly, with access to real-time engagement metrics, to maximize marketing efforts.