Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new integrations will allow customers to access photos, gifs, and other digital assets directly from their cloud content repositories within Hootsuite, making it simple to access and publish engaging and dynamic content.
In fact, the social media expert already has video integrations with YouTube, Facebook, Twitter, and Instagram that allows approving, scheduling and publishing of videos across social networks directly from the Hootsuite platform. With its open ecosystem of 200+ best of breed partner applications, Hootsuite enables customers to utilize the solutions that best fit their needs and the integration with leading content source partners which makes it seamless for customers to access their digital assets, anywhere and at all times, whether they’re digital asset management platforms or content repositories.
With easier access to content, organizations can better engage with customers, quickly implement social marketing campaigns, or offer improved customer support. Customers can easily add a content source they already use into their Hootsuite dashboard, search and organize digital assets directly within their content sources, and access assets from content sources within the compose message box of Hootsuite Publisher.
Roger Murff, vice president of business development and technology partnerships, Box explained: "As social media becomes a primary channel for businesses of all sizes to connect with customers, the ability to manage digital assets intelligently and create engaging social content is critical. Box helps marketers to securely manage content of all kinds, everything from video and images to ad and social copy. By leveraging strategic platforms like Hootsuite and Box, teams can work faster and smarter, delivering more successful digital campaigns."
In addition to Dropbox, Microsoft OneDrive, Box, and Google Drive, Hootsuite also gained integrations with:
- UpContent, a content discovery tool that curates social feeds with more meaningful content;
- MediaValet, a cloud-based digital asset management system;
- Flashstock, an on-demand photo service that connects photographers to organizations for custom visual content;
- WebDAM, a digital asset management system.
Although, video support won’t be immediately available for the latest batch of content sources, the additional integrations are supposedly in development and available in the next few months.
By Roger Stadler