- Category: April 2014 - Mobile Marketing
Smaato, the global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), just released its global mobile RTB Insights Report for Q1 2014. The report is in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform and showcases new data. It highlights the continued growth of mobile RTB in 2014 and the growing importance of data in mobile advertising across all regions. Some of the key findings from the quarterly report are:
More advertisers and publishers are leveraging programmatic buying: RTB ad spending continues to grow in 2014 and shows an increased advertiser interest in mobile programmatic buying. The aggregated RTB performance on SMX experienced a significant growth in Q1 2014 with uplift of 459% compared to Q1 2013.
Mobile Real Time Bidding (RTB) takes center stage in APAC region: The US continued to lead RTB ad spend across SMX followed by the United Kingdom and Italy. The highest regional RTB ad spends in the APAC region were in Australia (35%), India (29%), Indonesia (16%), Thailand (12%) and Japan (8%).
Windows Phone OS supply inventory is ramping up in Q1 2014: Windows Phone OS RTB market share experienced a worldwide increase of 75% compared to Q4 2013. It now accounts for 15% of the global RTB market share, behind the top OS Android (34%) and iOS (23%). The highest regional uplift of Windows Phone OS market share was in the APAC region with 506% compared to Q4 2013.
Entertainment and technology were the top spending advertiser categories: Entertainment and media still generates highest RTB ad spend with 37%, followed by technology and telecom (24%) and business and finance (11%). From the recent Ad Age Trend report, 85 of the top 100 global advertising brands are serving ads on SMX. Q1 2014
“As we unveil the results of our newest report, it is great to see the continued growth of RTB ad spend in particular, as we have asserted that RTB has played a significant role in growing mobile advertising on the whole,” said Smaato CEO Ragnar Kruse. “Our unique global mobile RTB report will provide mobile publishers, app developers and advertisers with deep analytical insights into the mobile advertising market, allowing them to streamline their mobile monetization strategies in 2014.”
To download the full report, please visit: http://www.smaato.com/reports