Thursday Oct 17th

Why your brand needs a centralized customer data platform
Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads for a pair of runner-friendly headphones even though he hasn’t specifically searched for that ...
Read more...
Lead management the simple way
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
Read more...
New generation of B2B decision makers stepped in
Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication pr ...
Read more...
W+ platform brings industry-changing solutions for publishers, advertisers and readers
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.
Read more...
Mobile Only equals Smartphone Only
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Desig ...
Read more...
Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.
Read more...
Mobile First
Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means bui ...
Read more...
INTERPOL World: Finding joint solutions to future security challenges
In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation confere ...
Read more...
Location-based data fuels next generation of insight-driven marketing
Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatch ...
Read more...
Videos are drawing the distinction
Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as ...
Read more...
Criteo Direct Bidder is now compatible with Accelerated Mobile Pages
Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".
Read more...
Criteo App Install deliver a full-funnel ad solution
Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.
Read more...
SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads
As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.
Read more...
Mobile Marketing is essential
The idea of sitting down at the desk and powering up a PC to log-in to the Internet already seems a thing of the past nowadays, although Apple launched the first iPhone just 10 years ago, ushering in the age of the mobile Internet.
Read more...
Launch of a new global analytics tool for Amazon sellers
Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched. It has been created to work in two distinct ways, supporting both existing sellers and helping pro ...
Read more...
Data- and location-based marketing for relevant campaigns
When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best r ...
Read more...

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg