Thursday Oct 01st

  • TikTok: short video campaigns prosper among the young

    TikTok: short video campaigns prosper among the young

    Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.

  • Free for everyone, everywhere: Google Meet premium video conferencing

    Free for everyone, everywhere: Google Meet premium video conferencing

    Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including the expanded tiled view.

  • Social Media: wide-spread, easy and quick source for all kind of information

    Social Media: wide-spread, easy and quick source for all kind of information

    Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a flight has been missed or a new face cream caused rashes. Not to mention that the interaction via this channel is not very targeted, more like a visit to the lobby of a company where you have to get through the receptionist first before reaching the right contact person by drawing attention to yourself as loudly as possible.

  • Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat join forces to advance CX transformation

    Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

  • Strategic B2B Content Marketing – step by step

    Strategic B2B Content Marketing – step by step

    The Content Marketing Institute showed in a study in 2018 that 91% of all marketing experts who work in the B2B area use content marketing to reach their prospects and customers. However, while the number of those who conduct content marketing is high, the number of those who pursue a strategic approach is very small: only a little more than a third of the companies that use content marketing document the development and track numbers and statistics. This shows that there is obviously a discrepancy between using content marketing and pursuing a specific content marketing strategy.

  • Privileged accounts remain a popular gateway for hackers

    Privileged accounts remain a popular gateway for hackers

    Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis so that you can see what you need to protect and what security controls should be in place.

  • WARC’s summary of trends and themes for effective media strategies

    WARC’s summary of trends and themes for effective media strategies

    WARC, the global authority on advertising and media effectiveness, has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the WARC Media Awards 2019, following an analysis of the shortlisted and winning entries across the four categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Best Use of Data – the key insights are:

  • Reply’s immersive experience area

    Reply’s immersive experience area

    Reply, specializing in the development and implementation of solutions based on new communication channels and digital media, opened the second Reply center after the AREA 360 in Milan in late 2019. The Immersive Experience Area in Munich is mainly based on the experience of Infinity Reply, that are committed to Extended Reality solutions for companies, and Triplesense Reply, which specializes in the creation of digital experiences.

  • Gojek’s marketing campaigns are people-based and purpose-driven

    Gojek’s marketing campaigns are people-based and purpose-driven

    When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.

  • The state of video marketing 2020

    The state of video marketing 2020

    According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.

  • Covid-19: CIO of the Year?

    Covid-19: CIO of the Year?

    There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

  • Digital ads move further towards a future that offers more privacy

    Digital ads move further towards a future that offers more privacy

    Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected.  Hence, Google announced in a blog post on July 31, 2020 their intend to increase transparency into how digital advertising works and ensure that people’s choices about the use of their data are respected—not worked around or ignored.

  • List of Asian countries most at risk of RDP brute-force attacks

    List of Asian countries most at risk of RDP brute-force attacks

    The number of people working from home has risen astronomically this year due to Covid-19. Consequently, numerous companies have been reliant on remote desktop connections to enable their employees to access their work computer from home.

    One of the most popular applications for accessing Windows workstations and servers is Microsoft’s remote desktop protocol (RDP), which cyber criminals have viewed as the perfect opportunity to exploit.

  • Responsible Cyber gears up for growth with new acquisition

    Responsible Cyber gears up for growth with new acquisition

    Responsible Cyber, a Singaporean cybersecurity startup that manages software security for small and medium businesses, has acquired Secucial, a startup building a digital identity wallet. The acquisition values Responsible Cyber at S$7 million.

This week's highlights

Messengers and social media can serve to disclose personal data

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even cont
Read more...

Not all data is created equal

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programma
Read more...

What needs to be considered in terms of data protection when cooperating with freelancers

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Hiring freelancers has many advantages for companies: they do not have to pay social security contributions for them, they can be used flexibly, are often specialized in a certain subject area and can
Read more...
View More Articles

Previous articles

How is Covid-19 changing South-east Asia’s super apps?

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they pla
Read more...

The concept of “corporate purpose” requires rethinking of the economy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have
Read more...

Creating trust in AI requires focus on the human

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
The age of digitization pervades almost all areas of life - from the world of work to road traffic and the health sector to communication.
Read more...
View More Articles

Previous month's highlights

Storytelling is booming in difficult times

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropriate use of each individual communication measure. Effective leadership communication uses many formats, including storytelling, which is why we want to discuss its strategic use more in detail in the following.

LinkedIn’s virtual events solution

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.

The secret of good storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb them. So, why is it nevertheless quite difficult to get attention with storytelling?

How storytelling works best

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that provides relief; positive feelings, on the other hand, can be amplified and prolonged by talking about them. Content with low emotional value is rarely shared with others, whereas highly emotional content is very often shared and best conveyed by telling stories.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg