Monday Dec 16th

  • Mobile Only equals Smartphone Only

    Mobile Only equals Smartphone Only

    Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Design and Mobile First, and finally arrived at the current Trend ‘Mobile Only’.

  • W+ platform brings industry-changing solutions for publishers, advertisers and readers

    W+ platform brings industry-changing solutions for publishers, advertisers and readers

    World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.

  • CDP & DMP

    CDP & DMP

    With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to deliver relevant and engaging experiences.

  • HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

    HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

    The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee, who laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment.

  • Marketing Automation - the foundation for successful Customer Journey Management

    Marketing Automation - the foundation for successful Customer Journey Management

    The competition in the markets is getting tougher. In the long run only those who constantly win new prospects will make it. However, a personal approach and support of individual prospects and customers is hardly possible due to more and more complex sales processes and limited resources.

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • Customer Journey Mapping

    Customer Journey Mapping

    A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement to a hopefully long-term relationship. Unfortunately, once you get into the details, customer journeys can be quite complex, since customers can come into contact with your business in many ways and from many different starting points: for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Hence, to make sure no interaction slips through the cracks, you need to map out every touchpoint or experience along the customer journey.

  • ‘Tis the season for growth in holiday shopping!

    ‘Tis the season for growth in holiday shopping!

    It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?

  • Progressive Web Apps - the future of e-commerce

    Progressive Web Apps - the future of e-commerce

    There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs?

    Technically speaking, PWAs are not even apps, they're web applications that combine the power of traditional web pages with the functionality of native apps. You must awake to the fact that the majority of internet users access the web via mobile devices to understand the need for such solutions.

  • Adobe extends digital experience product portfolio to serve SMB business needs

    Adobe extends digital experience product portfolio to serve SMB business needs

    Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.

  • The most important developments in native advertising

    The most important developments in native advertising

    The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full transparency, quality and efficiency are the norm.

  • Don’t stop learning!

    Don’t stop learning!

    Anyone who wants to succeed in a market is well advised to think about differentiation and to deliver quick-witted arguments in the form of special skills. This requires identifying the digital challenges of the future as soon as possible in order to be able to respond to the problems of potential customers with tangible products and services.

  • SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

    SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

    As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.

This week's highlights

Augmented Reality in the working world

Category: December 2019 - AR & VR in Marketing
Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.Combining the virtual with the real world, and e
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PwC: VR and AR to be key technologies by 2030

Category: December 2019 - AR & VR in Marketing
According to PwC’s ‘Seeing is believing’ report, the economic potential for virtual and augmented reality in 2030 will reach $ 1.5 trillion and 23 million people worldwide. Virtual a
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What to consider before adopting AR?

Category: December 2019 - AR & VR in Marketing
Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider f
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Previous articles

Will Vue.ai become retail industry’s favorite toy?

Category: November 2019 - E-Commerce & Retail Digital Marketing
Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.R
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Perx Technologies powers StarHub’s new digital loyalty program

Category: November 2019 - E-Commerce & Retail Digital Marketing
Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singap
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Digital developments are forward-looking for brick-and mortar stores

Category: November 2019 - E-Commerce & Retail Digital Marketing
While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plat
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Previous month's highlights

Data- and analytics-driven sales and marketing optimize the customer journey

Category: September 2019 - Marketing Automation, Analytics & Attribution

Online advertising and onsite optimization, but even individual channels such as SEO, SEA, display and social media are considered and evaluated too often separately: although a holistic implementation can often be realized with existing tools - even without large, expensive and inflexible fully integrated suites. New approaches through artificial intelligence and a focus on the evaluation and use of massive data, are a real game changer.

Advanced Data Modeling optimizes advertising budgets strikingly

Category: September 2019 - Marketing Automation, Analytics & Attribution

Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campaign is successful?” Yes, the answer is “with attribution models”, that show you on which channels your campaigns are most successful.

Top criteria for brand success in the age of digitization

Category: September 2019 - Marketing Automation, Analytics & Attribution

The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is currently plagued with inefficiencies - from the lack of insight into multiple ad accounts, managed across regions and teams, to the insecure way data is stored and shared between stakeholders.

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The TOP 100 most valuable companies in the world

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Marketing needs to evolve - NOW

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

What programmatic advertising can do - and what not

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Progressive Web Apps - the future of e-commerce

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Criteo’s “Why We Buy” Survey

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Shopping app installs skyrocket during festive periods

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
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