Thursday Oct 17th

  • HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

    HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

    The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee, who laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment.

  • IDC’s inaugural Asia Pacific Future SMB intelligence services

    IDC’s inaugural Asia Pacific Future SMB intelligence services

    The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia Pacific (excl. Japan) recognize the need to use digital technologies to make significant changes in their companies' processes and operations to become more competitive. While 39% of those have already started their journey and are at different stages of digital maturity, 42% are just planning to start. The survey reveals further that the top priorities of SMBs in the next 18 months include improving revenue growth, increasing efficiency/productivity, and reducing costs/expenses.

  • Is marketing solely driven by systems and algorithms soon?

    Is marketing solely driven by systems and algorithms soon?

    Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms are needed.

  • New generation of B2B decision makers stepped in

    New generation of B2B decision makers stepped in

    Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

  • Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

  • E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms. The good news are, that Bright River, a global leader in end-to-end visual product content solutions for e-commerce, just announced its integration partnership with Capture Integration’s ShotFlow, offering more scalability to photo studios serving the e-commerce industry.

  • Consumer power climbs to new heights

    Consumer power climbs to new heights

    With the rise of nonhuman intermediaries ― recommendation engines, voice-powered search, smart-home devices, autonomous purchasing programs and other artificial intelligence-powered systems, machines are now empowering consumers with new levels of intelligence. These algorithms have begun playing an increasingly important role by augmenting consumers with the information they need, influencing their decisions and ultimately helping them become better humans.

  • Security is a journey, not a destination

    Security is a journey, not a destination

    Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

  • Criteo’s “Why We Buy” Survey

    Criteo’s “Why We Buy” Survey

    Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to consider shopping from a new brand across all product categories. ‘Groceries’ (95.8%) and ‘Apparel’ (93.4%) are the top two categories where consumers are willing to do so.

  • Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle.

  • SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

    SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

    As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.

  • Face the crisis of trust by finding a balance between personalization and privacy

    Face the crisis of trust by finding a balance between personalization and privacy

    It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the right channel at the right time and in line with the customer's current expectations and needs. All this is possible and only needs as prerequisites data-based 360-degree customer views, but that's exactly where the problems start. For fear of abuse, consumers are more reluctant in giving their data to businesses.

  • Data- and location-based marketing for relevant campaigns

    Data- and location-based marketing for relevant campaigns

    When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

  • Xandr Invest for streamlined buying processes

    Xandr Invest for streamlined buying processes

    Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

This week's highlights

Marketing Automation Systems for state-of the-art lead management

Category: October 2019 - Micro-moments & Customer Journey
The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness
Read more...

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey
The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow so
Read more...

Businesses in APAC embrace Automation and AI for the sake of better customer experiences

Category: October 2019 - Micro-moments & Customer Journey
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. Wit
Read more...
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Previous articles

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifti
Read more...

Needed: new KPIs in performance marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions.
Read more...

Is marketing solely driven by systems and algorithms soon?

Category: September 2019 - Marketing Automation, Analytics & Attribution
Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out t
Read more...
View More Articles

Previous month's highlights

Mobile First

Category: July 2019 - Multichannel, Mobile & Video Marketing

Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens. A mobile-first approach generally means building your website with your mobile users in mind, with the main goal of improving these mobile users’ experience.

Criteo App Install deliver a full-funnel ad solution

Category: July 2019 - Multichannel, Mobile & Video Marketing

Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.

INTERPOL World: Finding joint solutions to future security challenges

Category: July 2019 - Multichannel, Mobile & Video Marketing

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

Launch of a new global analytics tool for Amazon sellers

Category: July 2019 - Multichannel, Mobile & Video Marketing

Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched. It has been created to work in two distinct ways, supporting both existing sellers and helping prospective sellers to launch their offerings.

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