In yet another move to augment the smart data revolution, Vserv, a leading mobile marketing platform, announced the launch of a unique re-targeting product, Vserv Smart RT.
In the past few years, the eCommerce industry has seen a steady climb across emerging markets. However the diversity of the population and the rampant proliferation of devices have increased the magnitude of opportunity significantly. The trend of users moving between devices has also amplified, hence, the ability to match the message to the user has become a pivotal need for eCommerce companies.
In fact, eCommerce companies in emerging markets face a challenge of tackling the multi-screen consumer: 98% of multi-screen users move between different devices and screens during the purchase journey, of which, 91% research the product on their mobile apps and 66% then make the purchase from their desktops.
Vserv identified this gap and rolled out ‘Vserv Smart RT’, a product that enables eCommerce companies to re-target these consumers with the right messages, right products and at the right time, thereby improving sales.
Commenting on the launch, Narayan Murthy, VP - Global Sales & Strategy, Vserv, said “The launch of Vserv Smart RT will transform the way eCommerce companies market their products in the emerging markets. With consumers today moving between different devices, Vserv Smart RT provides eCommerce companies the ability to re-target consumers from desktop to mobile. Also, with 100% accuracy in re-targeting, the product is capable of serving individual ads to consumers in real time and with customized content, delivering up to 6X boost in ad responses.”
Focused on the burgeoning eCommerce industry in emerging markets, Vserv Smart RT enables re-targeting in two revolutionary ways:
- Re-targeting desktop users on mobile sites & apps
- Re-targeting mobile site users on third party apps
“Sustaining engagement with prospective buyers is one of the biggest challenges that all E-commerce companies face. Re-targeting helps engage with them, thereby increasing our transactions and boosting our sales. We will be glad to evaluate this new initiative from Vserv and are sure that it will deliver well”, said Sachin Kapur, Head Marketing APAC Emerging Markets (India, Indonesia, Thailand, Philippines), Groupon.
Indeed, Vserv Smart RT captures user behaviour and intent, which enables eCommerce companies to reach out to the right consumers. This is done on the back of a robust smart data platform that augments individual user profiles, and by using these results, creates a custom recommendation engine. These recommendations help eCommerce companies market a relevant product to individual users, on a real-time basis and with the highest rate of accuracy.