- Category: November 2012 - Email & SMS Marketing
With Smart Message, Gemalto enhances the messaging model to the point where brands, companies and advertisers are able to start developing real interactive relationships with their customers:
- Reach: compatible with 100% of handsets
- Always seen: it is displayed automatically on the idle screen so the end-user doesn't need to check the inbox
- Easy to use: requires one single click to reply, without any short codes.
- Engaging: innovative types of messaging campaigns, with multiple screens and decision trees
- Personalized: messages match the profile of the end-user
- Free of charge: for end-users to reply back.
Take a look at the example of a Smart Message campaign with multiple screens, decision trees and multiple choice menus:
Gemalto's leadership in mobile technology is the force behind Lassoo, its powerful mobile-marketing platform.
Lassoo is an end-to-end service that helps advertisers start smarter conversations with their customers by offering them a superior channel, customized tools and Gemalto's expertise in mobile marketing. It solves the complexity of booking a mobile campaign in terms of diversity of handsets, OS and mobile operators and works across all participating mobile operators by using a SIM card bandwidth that makes it compatible with 100% of mobile phones. As permission-based messaging, it guarantees compliance with privacy policies, as messages are sent only to opt-in databases provided by the advertisers.
Lassoo provides multiple engagement modes you can choose according to the objectives of your campaign:
Lassoo ' s dedicated channel, Smart Message, has been specially developed to enhance user-experience for customers, allowing to create new types of campaigns and enjoy higher response rates than ever before.(Source: Gemalto)