- Category: May / June 2012 - Social Media Marketing
There is less than a month to go till the opening of the fifth edition of ad:tech Singapore 2012, held on June 13 and 14 at Suntec International Convention & Exhibition Centre. Its conferences and exhibitions organizer, dmg, just announced the comprehensive conference and speaker line-up for the meeting of the digital marketing community.
With the theme “Driving Asia’s Digital Development,” the conference will feature six comprehensive tracks, seven keynotes and 36 breakout sessions.
After welcoming close to 2,000 attendees from last year’s fourth annual conference for Singapore’s interactive marketing community, this year’s event is expected to see a 30-40 % increase in conference exhibitors and attendees.
Asian businesses have seen a paradigm shift from traditional to digital media over the years as leaders recognise the immense potential in digital marketing. With the extensive reach of the virtual space, businesses are no longer wondering about how to reach out to the consumers, but how to engage and interact with them in a meaningful manner on top of all the information available online.
ad:tech Singapore 2012 offers the ideal environment for marketers, from brand advertisers, traditional & interactive agencies, and portals, to on-line publishers and technology providers to share and discuss best practices and industry trends that will help to shape the future of Asia’s digital development. With 6 tracks consisting 36 breakout sessions, attendees will have the opportunity to tailor their daily programme according to their digital needs.
Track Topic Highlights include:
• Fundamentals of digital Marketing Workshops
• Digital Trends, Tools & Technologies
• Digital Adoption and Execution Trends of Emerging Markets
• The Publisher’s View on Digital
• Forecast of the Digital Age
• The Monopoly of Digitally Integrated Platforms
“As more brands shift their advertising budget towards digital platforms, it is imperative that the interactive marketing community shares experiences and ad:tech Singapore provides the right platform for exchanging best practices,” said Paul Beckley, vice president, ad:tech Singapore. “We’ve received numerous positive feedback from our previous events and are confident ad:tech Singapore 2012 will serve as a benchmark event for the digital community in Southeast Asia.”