- Category: February 2015 - Data Driven Marketing
AccuWeather, Inc., the global leader in weather information and digital media, just announced that it receives and processes more than 9.5 billion digital requests for its accurate and personalized weather forecasts with Superior Accuracy™ every day from locations all over the world.
AccuWeather users check the weather forecast on the go multiple times per day through AccuWeather.com and the award-winning AccuWeather apps from their smartphones, tablets, televisions, watches and wearables, and through other emerging platforms such as connected car and home devices.
"New mobile technologies mean new ways for people to access personalized, life-saving weather information from AccuWeather," said Steven Smith, AccuWeather Chief Digital Officer.
"AccuWeather has expanded exponentially on a global scale, growing from 2 million to more than 4 billion digital data requests for daily weather information in less than five years. Today, AccuWeather processes 9.5 billion requests for weather information every day. Our trusted weather data, combined with the evolution of technology and mobile devices, allows us to fulfill our mission of personalizing the weather to improve people's lives on a significantly larger scale than ever before", he concluded.
Besides that, there is AccuWeather MinuteCast, a unique patented innovation driving additional data demand for AccuWeather, that provides a new level of personalized minute-by-minute weather information by using users’ street address or GPS locations. It gives users by-the-minute precipitation forecasts for the next two hours - including precipitation type and intensity, start times, and end times for their exact locations - with the Superior Accuracy that is AccuWeather's hallmark.
Additional popular AccuWeather features include hourly and extended forecasts, weather radar, and satellite displays for tracking the latest storms, plus RealFeel Temperature, AccuWeather's patented technology that analyzes multiple weather factors to determine how the temperature actually feels.
Users of the AccuWeather mobile website also have access to the groundbreaking 45-day extended forecast, and users of AccuWeather Android and iPhone apps have the option of receiving automatic, pushed severe weather alerts.
AccuWeather offers global forecasts for every place on Earth in over 100 languages and dialects, with continued language expansion planned due to the high international demand for AccuWeather information and updates, driving additional data usage and growth.
The company partnered with the world's largest connected device manufacturers and platforms to present its customized content and engaging video presentations on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers.