exh07Major tech trends that are the pillars of smart cities and enterprises - such as the Internet of Things (IoT), smart technologies, cybersecurity, big data analytics, mobility or TV Everywhere – will be showcased at CommunicAsia2016 , EntepriseIT2016 and BroadcastAsia2016  from 31 May - 3 June 2016 at Marina Bay Sands, Singapore.

By bringing together more than 1,840 companies and emergent players, the shows present the technology and innovations that are enabling digital transformation of businesses and cities.

"Smart cities and enterprise development have moved from concept to application, with our everyday lives becoming smarter and more mobile. In line with the growing importance of IoT and smart cities building amongst businesses in the region, CommunicAsia2016, EnterpriseIT2016 and BroadcastAsia2016 have gathered the biggest names in technology and innovation that are driving rapid digital transformation in Asia and around the world. At the latest installation of NXT cluster @CommunicAsia, participants will see a significant focus on IoT and smart cities, with exhibitors showcasing next generation intelligent and intuitive solutions that will enable businesses to become smarter, more connected, more equipped and future ready to harness the opportunities arising from Asia," says Victor Wong, Project Director of Communication Events from event organizer, Singapore Exhibition Services.

Transforming the enterprise

IDC predicts that by the end of 2017, 60% of APAC 1000 enterprises will have digital transformation at the center of their corporate strategy. A recent survey by ISCA revealed as well that a better technology adoption to be a key focus area for businesses in Singapore to enhance productivity and innovation. A PwC report found further that 1 in 5 (22%) think that the region will be transformed by the likes of robotics, connected sensors and more.

At CommunicAsia2016, for instance, Microsoft will be showcasing solutions to support in the transformation of smart enterprises. "With more than two billion devices connected to the cloud every day, it is estimated that our mobile-first, cloud-first world is producing at least 2.5 quintillion bytes of data every day," says Mr. Justin Spelhaug, General Manager, Marketing & Operations, Microsoft Asia Pacific. "This incredible volume of data is the value currency in the digital economy. Forward thinking businesses realize that the ability to analyze data and garner real time insights is increasing their revenue streams and giving them a competitive advantage. With businesses now having the opportunity to collect and monitor data through the Internet of Things and powerful analytic tools, trusted, secure and hyper-scale cloud capabilities have become all the more necessary to bring greater advantage to data analytics. Leaders across businesses in Asia need to consider the security and compliance position of their cloud vendors to protect customer data and ensure they stay in control of their own data. The solutions we are showcasing at CommunicAsia empower organizations to focus on their digital transformation journey to stay competitive through expediting data analysis and ensuring trust in the cloud," he concluded.

Transforming our cities

From Singapore's Smart Nation Initiative, Indonesia's Digital Economy development to Smart Cities mission in India, hyper-connectivity and digital transformation have fueled governments and enterprises in their take up of smart technologies around the region. With the Asia Pacific IoT market forecasted to reach US$79.3 billion by 2020, nations and businesses are now aggressively tapping on this opportunity to be more productive.

Greenwave Systems’ Chief Scientist & Technology Evangelist, Jim Hunter states in this regard: "The IoT industry is growing exponentially as the number of connected devices in the household, enterprise, and city multiplies, enabled by the ability to remotely control these devices using cloud-based applications and wireless technology. As IoT permeates every aspect of consumer's lives, the data that these IoT devices generate will revolve around keeping people healthier, saving resources (money, materials and time), and improving the quality of life, and we are thrilled to showcase the connected future at CommunicAsia2016."

Transforming media

Content is now on-demand and at consumers' finger tips with active Asia Pacific OTT video subscribers reaching 494 million last year. With entry of disruptive players like Netflix in Asia Pacific, coupled with today's increasingly demanding consumers, the broadcasting industry now faces new challenges in OTT, digital media asset management, video delivery, TV monetization strategies and more.

Imagine Communications, and veteran exhibitor at BroadcastAsia's growing TV Everywhere! Zone, will be showcasing the latest solutions in IP transformation. "BroadcastAsia is a pivotal part of our annual calendar as it provides the ideal platform to discuss the changing trends and technologies with the key industry leaders from across the region. At this year's show we will be demonstrating some of our next-generation video infrastructure, advertising systems and workflow management solutions that will help media companies transition away from legacy, proprietary hardware to IP-enabled, software-defined and cloud-virtualized environments and provide the freedom to grow, change and adapt as and when they are ready”, Joe Khodeir, Senior Vice President Asia Pacific for Imagine Communications, explained.

Source: CommunicAsia, EnterpriseIT and BroadcastAsia