The SEO market has for been at a turning point for quite some time now, emphasizing that the gold rush times are definitely drawing to a close while real conceptual work is what’s in great demand.

End of the manipulations

This casts a positive light on SEO and ultimately, will be beneficial for each search engines’ user. The change and new era was heralded by the current market leader in Internet search. Google and its chief developer Matt Cutts turned the heat on Internet pages which got placed in the top positions of search results by using dirty tricks. They did not even shy away from banishing big players, for e.g. a renowned German Automobile Manufacturers, which as a result was absolutely undiscoverable on the search pages of Google for a short term. Can you imagine that from one day to the other the Websites of the car manufacturer couldn’t be found either in the international nor the German language search results?
The same happened almost at the same time to a large Asian manufacturer of computer accessories.

Fishy tricks

Although responsible SEOs rely on common market procedures, it can be quite debatable whether the means apply to the framework of good manners. There are Internet sites that show search engines other content than they claim.
The range of tools, utilized by some self-styled search engine optimizers or even some major carriers, even often use less legal business ways. Of course, there are here again some special software tools that facilitate the manipulation.

So, is SEO bad?

Far from it! Search engine optimization is one of the most promising measures in the field of online marketing! For visitors that find offers on the Internet in a natural way, no additional advertising has to be paid. However, this success has to be scheduled rather in the long-term and expenses and costs shouldn’t be underestimated.

How these costs can be quantified:

  • Assumption of the actual condition
  • Profound research
  • Grouping and analysis of relevant search terms
  • Conceptual preparation

The points above are the basis for all further action, which take usually 2-3 business days, but depending on the industry and competition, even more time and effort can be needed sometimes. The costs of the actual implementations depend a lot on the point of departure. How are your pages structured, is a server software like e.g. Content Management System or shop installed, is a Web agency hired that takes care of your pages, and if so, how is their readiness and cost approaches, to provide changes to the code of your pages?

Besides potentially necessary restructuring and changes to the code, amendments in content also have to be conducted. The content of your web pages decide on the classification of the relevance of your offer for certain keywords.

Cost Models

Some SEOs offer a profit-related cost model, others a fixed monthly amount or a mixture of both. Contracts are usually for a period of about 12 months. This makes sense, because success in search engines is not going to happen overnight. Furthermore, the successes of the triggered steps have to be analyzed continuously, resulting then in periodic adjustments.