Wednesday Jul 17th

SolarWinds announced availability of machine learning-enabled database anomaly detection
SolarWinds, a leading provider of powerful and affordable IT management software, announced the availability of machine learning-enabled database anomaly detection and an automated management API in the latest version of Database Performance Analyzer (DPA). The company also introduced a broad refres ...
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Conversations about KPop will continue to grow on Twitter
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in ...
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Social Commerce
Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-comm ...
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Which KPIs are important in influencer marketing?
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the ad ...
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Protection of IP in the social media era
Today, businesses must work harder than ever to protect personal information, since it gets more and more difficult to stay up-to-date on changes in IP law.
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Programmatic advertising - where is it heading?
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.The problem with this is that big names, such as Facebook and Google, are qui ...
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Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact
The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report d ...
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Selected social media KPIs for performance measurement
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success - or failure.
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Symantec warns of more ambitious, destructive and stealthy attacks
Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24.
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Peculiarities of influencer marketing in B2B
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels bey ...
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10 ways social technologies add value
Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.
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Digital 2019 report finds social media fuels growth despite industry challenges of 2018
Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and th ...
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Instant messaging overtakes the more traditional social networks, Hootsuite report reveals
Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind ...
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Facebook plans to be back on track with common technical platform for its chat services
Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.
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The digital achievement gap - companies struggle to meet customer expectations
Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.
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The future of Snapchat in the advertising market still uncertain
Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.
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Digital marketing trends 2019
Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on the right track with many of the trends we forecasted to gain momentum in 2019, including the following:
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Confidence in social media is at an alarmingly low level
From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.
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Generation Z are masters of adaptation on Social Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely ...
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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