- Category: Surveys
How does online content in Asia help you make smarter, more informed buying decisions? What sources do you trust the most? And how much is your vendor selection influenced by information you acquire from digital media channels?
As an experienced Asian business buyer, we'd like your opinion on the following.
Global research from the Chief Marketing Officer (CMO) Council reveals that 88 percent of business buyers believe online content plays a major to moderate role in vendor selection. However, just 9 percent of respondents think of vendors as a trusted source of content.
We invite you to participate in special online survey, "The Content Connection to Vendor Selection," which examines how online information sourcing and content sharing influence group buying behavior in enterprise organizations.
This study is aimed at helping regional marketers better understand the information, education and third-party validation needs of business buyers and specifiers across Asia. The CMO Council and MediaBUZZ, publisher of Asian eMarketing, are collaborating on this initiative.
Please take 10 minutes to complete this online audit and we’ll send you a complimentary copy of this digital research report (link to survey) on completion of the study. We much appreciate your timely attention to this matter.