Last month the Chief Marketing Officer (CMO) Council (www.cmocouncil.org) hosted its Asia Advisory Board Meeting at the Singapore Management University, corroborating its presence in Asia. The gathering teamed the Council with one of the region's premier educational institutions for a half-day of compelling discussions and debate.

During the event the announcement was made that key executives from HP and MasterCard Worldwide will headline the Council's Asia Pacific Advisory Board. The next day, its new leadership group in India was introduced during the CMO Asia Awards at Suntec, Singapore.

Both initiatives are part of a big regional expansion push, which recently launched a dedicated web site (http://www.cmocouncil.org/india/) and formed the mentioned leadership group for the India sub-continent.

Over 30 of India's leading domestic and multi-national brands have been represented on this board, which will contribute insights to a new Access India Report to be published shortly by the CMO Council. This will provide unique intelligence and best practices for entering and expanding in India's rapidly emerging market with over 1.1 billion consumers.
In looking at all markets across the Asia-Pacific region, the CMO Council will be using Singapore as its regional hub for meetings, gatherings, and conferences.

"Asia is brimming with exciting market developments, corporate growth stories, and business innovations," noted Donovan Neale-May, executive director of the CMO Council. "We're seeing a new flock of global brand contenders coming out of Asia and marketing effectiveness in this region will be key to global competitiveness among foreign multi-nationals," he added.

Dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets.
Its 5,000 members control more than $150 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. CMO Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.

The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, LoyaltyLeaders.org, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience (FAME).

Watch out for more news to come as Asian e-Marketing will keep you informed on CMO Council's activities in the region.

By Daniela La Marca