Page 3 - index

eCommerce & Customer Lifetime

Research, Analysis & Trends How to build comprehensive personas and provide
a firm go-to-market foundation for your marketing
Shop ‘til you drop in the future: Even your most campaigns 36
suppressed desires will be uncovered 4
Don’t fear the B2B Marketing Automation 38
eCommerce takes over the entire shopping period,
Criteo data reveals 6 How can sellers determine where their marketing
dollars are best spent? 40
New Experian study reveals relevancy is key to
reaching today’s digital consumer 8

Customer engagement often misunderstood 12 Companies & Campaigns
Epica’s new retail study reveals email beats social RadiumOne shines light on SEA’s “dark social”
media in customer engagement 14
marketing opportunity 42
Typecasting customers in eCommerce to improve Black market trade in China remains
conversion - but how? 18
problematic for international companies 44
The role of psychology in eCommerce: Bored Tencent's SY Lau urges to adopt Internet Plus
customers as an opportunity - the timing matters 20
as a new mindset to confront the economic
Customer acquisition in the 8-second era 22 slowdown 45

Cart abandonment emails can overcome consumer
resistance effectively 24
Technology & Products
Multilingual marketing: Translation is the most
Rocket Internet new venture aims to connect
fundamental step in personalization 26
buyers and sellers through location based listings
Successful digital salesmen are aware of the sales and social features 46
and marketing symbiosis 29
Launch of AppNexus’ Viewable Marketplace
Cart abandonment notifications work for retailers 30 raises bar for accountability and verification in
advertising 47
Adobe predicts online Christmas spending boom
for China 31 Switch to the simplest business phone system
ever 48

Best Practices & Strategies
BUZZWord

Sitecore’s Top 5 tips for context-driven commerce 32
What is a Beacon? 50
Targeting customers along the ‘Customer
Lifecycles’ 34 Imprint 51

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