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Marketing Automation






Research, Analysis & Trends Acronis Access Connect provides seamless file
access across iOS, Android, as well as Windows
Marketing automation provides pre-qualified leads, phones and tablets 20
increases revenue and saves costs 4
IntelliSense2.0 optimizes Digital Out-of-Home
Majority of B2B companies relies on marketing (DOOH) advertising fully automated 22
automation 5

Automation is indispensable in programmatic
marketing 6 Companies & Campaigns

All you need is ... digital analytics and talent 8 Marketo explains why marketing automation is
so hot right now 24
Life is too complicated for an algorithm 10
Capterra’s Top10 list of free and open source
marketing automation software providers 26
Best Practices & Strategies
Emerson Network Power simplifies integration
Guarantors of successful marketing automation 12 of its Data Center Infrastructure Management
(DCIM) solution 28
The dos and don'ts in marketing automation 13
Does the world really need creative awards? 29
Where is marketing automation heading - and more
importantly - what can you do to prepare for these Havas Media Group launches Meta Quality
changes? 14 Barometer to guarantee data integrity, security
and brand safety for their clients 30
What to consider when introducing a marketing
automation platform 15 Asian Marketing Effectiveness & Strategy
(AMES) Awards honors top marketing performers 32
Marketing automation procedures worth to consider 16


BUZZwords
Technologies & Products

Drip Marketing 34
Lamplight Analytics launches new social media
analytics solution tailored specifically for Asia 18
Imprint 40
Integrated solution for automating and
accelerating advanced security services
deployment just launched 19




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