Thursday Jan 28th

  • Creating unique experiences in digital commerce with new technologies and techniques

    Creating unique experiences in digital commerce with new technologies and techniques

    Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the challenges of mastering the latest technologies and unleashing the creativity of digital retail to use them in the individual customer journey. Hyper-personalization and micro-moment techniques are therefore considered top priorities for brands in the future of digital commerce.

  • Sentryc stops product piracy on the internet

    Sentryc stops product piracy on the internet

    Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

    The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

  • How relevant is voice search for online marketing - really?

    How relevant is voice search for online marketing - really?

    There are always new predictions on the Internet about what the future of marketing will look like and particularly often it is being forecasted that in 2020, which means this year, half of all online searches should be carried out with a voice assistant. However, such forecasts are problematic since Google and other providers of voice assistants do not reveal any meaningful usage figures or statistics on the proportion of voice searches. Hence, the actual percentage of voice searches cannot be clearly determined. In addition, one would have to differentiate between what is considered a search and what is a voice control of a device. Anyway, in the end, the question remains: “How relevant is voice search for online marketing - really?

  • Introducing Google Workspace and new features to keep you safe online

    Introducing Google Workspace and new features to keep you safe online

    For more than a decade, Google is building products to help people transform the way they work. “Now, work itself is transforming in unprecedented ways”, Javier Soltero, VP and GM, Google Workspace states in his blog. “Amidst this transformation, time is more fragmented—split between work and personal responsibilities—and human connections are more difficult than ever to establish and maintain”, he explains.

  • Smart checkout technologies are gaining momentum in CX management

    Smart checkout technologies are gaining momentum in CX management

    A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

  • When information and answers aren’t readily to hand, customers walk away from purchases

    When information and answers aren’t readily to hand, customers walk away from purchases

    Singapore has a long-standing love affair with shopping. Many of the country’s malls built in the 1970s and 80s were pioneering in their day, and today the island state has more malls per square mile than any other country in the world. Recent years have seen a dramatic shift from in-person shopping to online retail with giants such as Shopee and Lazada becoming household names and COVID-19 lockdowns sending more people to the Internet for their purchases. However, a new report notes that while shoppers are moving increasingly online, many remain unhappy with the level of customer service they receive there.

  • Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence and Marketing Automation in Marketing

    Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.

  • Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

  • Messengers and social media can serve to disclose personal data

    Messengers and social media can serve to disclose personal data

    I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even controls us – with frightening consequences.  Although we are aware of that already – and in general the fact that nothing is for free on the internet - we still do not want to face the truth.

  • AI outperforms humans in speech recognition

    AI outperforms humans in speech recognition

    Following a conversation and transcribing it precisely is one of the biggest challenges in artificial intelligence (AI) research. For the first time now, researchers of Karlsruhe Institute of Technology (KIT) have succeeded in developing a computer system that outperforms humans in recognizing such spontaneously spoken language with minimum latency, as reported on the Internet platform ArXiv.org.

  • Increase efficiency by giving marketers control over the customer experience

    Increase efficiency by giving marketers control over the customer experience

    The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With the rapidly growing number of websites, systems were needed to efficiently manage all kind of information and data, heralding the birth of the first generation of web content management and e-commerce platforms. However, just after a few years, it reached its limits, because the control of these systems was entirely with the IT department. Marketers and merchandisers had to make a request to the developers every time they wanted to edit or create new web content, which was inefficient and unsatisfactory for both parties.

  • Artificial Intelligence and Automation in Marketing

    Artificial Intelligence and Automation in Marketing

    Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.

  • Marketing automation puts an end to monkey work

    Marketing automation puts an end to monkey work

    Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates beyond good and bad for repetitive work processes without great intellectual or creative ability. This so-called ‘monkey work’ has become a commodity and the automation of such routine work a factor in future competitiveness.

  • Reply’s immersive experience area

    Reply’s immersive experience area

    Reply, specializing in the development and implementation of solutions based on new communication channels and digital media, opened the second Reply center after the AREA 360 in Milan in late 2019. The Immersive Experience Area in Munich is mainly based on the experience of Infinity Reply, that are committed to Extended Reality solutions for companies, and Triplesense Reply, which specializes in the creation of digital experiences.

This week's highlights

Worldwide spending on AI is expected to reach $110 billion in 2024

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.
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Genesys invests in digitization and AI to provide intelligent and seamless service

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Genesys, the world's leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the l
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How AI works in marketing automation

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, cus
Read more...
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Previous articles

How to provide B2B customer experiences par excellence

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
The digital revolution has brought about massive changes in marketing. Where previously business was conducted face-to-face and by phone, nowadays customers are spoilt for choice with omnichannel appr
Read more...

Paving the way for IoT commerce with data and algorithms

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
In e-commerce, it is all about the end customer and his/her needs, while in the Industry 4.0 the focus is on intelligent machines. With industrial IoT commerce, new commercial perspectives and opportu
Read more...

PR trends in 2021

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
The past few months have been exceptional and an acceleration turbo for many developments that had already been announced in recent years. We have filtered out the most important PR trends and summari
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Previous month's highlights

CPaaS simplifies real-time communication

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

A process is perfect when the customer took no notice

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

Increase efficiency by giving marketers control over the customer experience

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With the rapidly growing number of websites, systems were needed to efficiently manage all kind of information and data, heralding the birth of the first generation of web content management and e-commerce platforms. However, just after a few years, it reached its limits, because the control of these systems was entirely with the IT department. Marketers and merchandisers had to make a request to the developers every time they wanted to edit or create new web content, which was inefficient and unsatisfactory for both parties.

Getty Images partners with Climate Visuals to launch Visualising Sustainability Guidelines – supporting brands and businesses to use visual content which incites change

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people in Asia Pacific even amid the COVID-19 pandemic. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm YouGov.

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