Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are already mature and considered useful applications in different areas: since the triumph of Pokémon GO, most marketers are open to these new technologies.

According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness of marketing decisions. Introduced consistently by prominent providers of Marketing Automation Systems (MAS), such as Salesforce.com, HubSpot, Adobe, its subsidiaries Marketo, Oracle, Microsoft and IBM in the past, the topic is coming more and more to the fore. The complexity of their offers, the incomprehensible service descriptions, the lack of an overview of the realizable benefits, and the non-transparent costs, however, still show considerable deficits. But let me tell you that "close to the customer"-oriented marketing pays off, as e.g. HubSpot showed us or the newcomer Engagio.

Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the frantic growth of data generation, it estimates that one-fifth of all this data will be critical if not hypercritical to our daily lives.

There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs?

Technically speaking, PWAs are not even apps, they're web applications that combine the power of traditional web pages with the functionality of native apps. You must awake to the fact that the majority of internet users access the web via mobile devices to understand the need for such solutions.

According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China stood at 98 million units in the second quarter of 2019, down 6% from the same period last year. The industry outlook, however, turns out to be much better than expected, not only because the forecasted 9% contraction didn’t occur.

The competition in the markets is getting tougher. In the long run only those who constantly win new prospects will make it. However, a personal approach and support of individual prospects and customers is hardly possible due to more and more complex sales processes and limited resources.

For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic advertising can and what it can’t do. This is understandable, given the technical complexity, misleading terminology, and sometimes unrealistic expectations.

Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still remains a key challenge - beyond the established planning and market research approaches. There are no uniform measurement models yet that allow real-time control of campaigns for the advertising impact.

Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.

Combining the virtual with the real world, and expanding real world environments with digitally visualized content, brings new uses and applications to the fore. They promise higher efficiency in product development and production, as well as customer communication.

Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness as business enterprises increasingly embrace digital transformation strategies for sustainable future growth.

Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.

‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.

GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.