Sunday May 26th

  • Which KPIs are important in influencer marketing?

    Which KPIs are important in influencer marketing?

    Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the advertising industry sees in it a potential to reach a specific target group, especially since the usage behavior of teens plays a key role here.

  • AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers

    AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers

    AdAsia Holdings, an end-to-end advertising solutions provider and part of AnyMind Group, just rebranded the company’s current solution for online publishers to AdAsia360 and released the first wave of new features that look to turn the platform into an all-encompassing assistant to publishers.

  • Passing the major Customer Journey challenges with flying colors

    Passing the major Customer Journey challenges with flying colors

    Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:

  • Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

    The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report dives into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing and privacy and security.

  • The future of Snapchat in the advertising market still uncertain

    The future of Snapchat in the advertising market still uncertain

    Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

  • Insight on ways companies can safeguard against inevitable future uncertainties

    Insight on ways companies can safeguard against inevitable future uncertainties

    The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-critical business areas across industries, and the supply chain is no exception.

  • Cryptomining malware

    Cryptomining malware

    Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unauthorized cryptomining is seeing exponential growth, since it actually doesn’t require significant technical skills and cyber criminals have increasingly turned to cryptomining malware as a way to harness the processing power of large numbers of computers, smartphones and other electronic devices to help them generate revenue from cryptocurrency mining. Ad blocking firm AdGuard, for instance, estimates that more than 500 million users are mining cryptocurrencies on their devices without realizing it. These users either get infected by a cryptomining malware program or visit websites that stealthily run cryptomining software in the background without the user's consent.

  • Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • Southeast Asia's internet economy hits an inflection point

    Southeast Asia's internet economy hits an inflection point

    Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.

  • Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

  • Face the crisis of trust by finding a balance between personalization and privacy

    Face the crisis of trust by finding a balance between personalization and privacy

    It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the right channel at the right time and in line with the customer's current expectations and needs. All this is possible and only needs as prerequisites data-based 360-degree customer views, but that's exactly where the problems start. For fear of abuse, consumers are more reluctant in giving their data to businesses.

  • Planning for the right voice search strategy

    Planning for the right voice search strategy

    The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will be voice-based.

  • User engagement is key to sustainable ROI in email marketing

    User engagement is key to sustainable ROI in email marketing

    The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for evaluating, controlling and optimizing the various online marketing channels.

This week's highlights

Qualtrics announces new AI capabilities to improve the quality of research insights

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers
Read more...

Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventio
Read more...

Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier t
Read more...
View More Articles

Previous articles

Storytelling - the latest trend for thousands of years

Category: April 2019 - Personalised & Customer-centric Content Marketing
Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and o
Read more...

New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

Category: April 2019 - Personalised & Customer-centric Content Marketing
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment
Read more...

Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalizati
Read more...
View More Articles

Previous month's highlights

Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

Category: January 2019 - Digital Business Trends Predictions

Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

Cryptomining malware

Category: January 2019 - Digital Business Trends Predictions

Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unauthorized cryptomining is seeing exponential growth, since it actually doesn’t require significant technical skills and cyber criminals have increasingly turned to cryptomining malware as a way to harness the processing power of large numbers of computers, smartphones and other electronic devices to help them generate revenue from cryptocurrency mining. Ad blocking firm AdGuard, for instance, estimates that more than 500 million users are mining cryptocurrencies on their devices without realizing it. These users either get infected by a cryptomining malware program or visit websites that stealthily run cryptomining software in the background without the user's consent.

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions

Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

Strategic sales tips for 2019

Category: January 2019 - Digital Business Trends Predictions

As you can imagine, the digital disruption in sales stirs up existential fears, even among long-established distributors, since intelligent sales support in the form of software, apps and artificial intelligence are often not in place. The traditional methods of conducting sales negotiations need a fresh push as well this year, considering that analogue and digital communication will at best converge to a 360-degree dialogue competence. So, expect the winners of disruption in distribution to be companies and vendors that recognize this development potential and acquire new strategies.

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Creative trends for marketers in 2019

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

SEO for Voice Search

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

AI makes search engine advertising better

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

SEO & SEA: It’s all about strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Planning for the right voice search strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
View More Articles

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