Friday Sep 21st

  • Overcoming perceptual vigilance and harnessing disruption to capture attention

    Overcoming perceptual vigilance and harnessing disruption to capture attention

    Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers.

  • What does digitalization and the trend towards data-driven models mean for marketing employees?

    What does digitalization and the trend towards data-driven models mean for marketing employees?

    Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-informed) approaches. For short, technology is gaining in importance.

  • Marketers struggle with consumer-first approach, survey reveals

    Marketers struggle with consumer-first approach, survey reveals

    In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from MediaMath shows that although the majority of marketers understands the commercial importance of focusing on the consumer experience, many of them are still failing to adopt best practice.

  • If knowledge is power, then predictive analytics promises the ultimate knowledge

    If knowledge is power, then predictive analytics promises the ultimate knowledge

    Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts with the statement: “If knowledge is power, then predictive analytics promises the ultimate knowledge—that of the future – which is within reach”.

  • PHD and Volkswagen launch Engine for data-driven advertising

    PHD and Volkswagen launch Engine for data-driven advertising

    PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.

  • Accelerated Mobile Pages (AMP)

    Accelerated Mobile Pages (AMP)

    Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results: AMP pages are published on the open web and can be displayed in most current browsers. When a standard webpage has an AMP counterpart, a link to the AMP page is usually placed in an HTML tag in the source code of the standard page. Because most AMP pages are easily discoverable by web crawlers, third parties such as search engines and other referring websites can choose to link to the AMP version of a webpage instead of the standard version.

  • Engrossing the thought on Native Advertising

    Engrossing the thought on Native Advertising

    According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes clear that the form of advertising has only become more widespread in the recent past, due to the lack of a general definition and uniform market standards, so that Native Advertising receives the full acceptance and trust of users.

  • Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

    Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

    Millennials represent more than 45% of Asia Pacific’s population, and with 60% of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore.

  • How to prevent and ward distributed denial-of-service (DDoS) attacks

    How to prevent and ward distributed denial-of-service (DDoS) attacks

    A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.

  • SEGURU: The world’s first safeware application

    SEGURU: The world’s first safeware application

    Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals across the world.

  • Predictive and prescriptive analytics essential in marketing

    Predictive and prescriptive analytics essential in marketing

    Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

  • Singapore’s Cybersecurity Act

    Singapore’s Cybersecurity Act

    Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

  • The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

    The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

    Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available. Salesforce is showcasing these innovations and more at Connections, where top brands gather to learn how they can deliver next-generation customer engagement.

  • Meet the e-privacy regulations with login alliances

    Meet the e-privacy regulations with login alliances

    If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.

This week's highlights

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task
Read more...

Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating an
Read more...

Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement
Read more...
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Previous articles

Predictive and prescriptive analytics essential in marketing

Category: August 2018 - Predictive Algorithms & Native Ads
Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providin
Read more...

Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

Category: August 2018 - Predictive Algorithms & Native Ads
Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine l
Read more...

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads
Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that
Read more...
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Previous month's highlights

Mobile websites: The underestimated communications channel

Category: June 2018 - Mobile & Video Marketing

Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.

Circles.Life partnered with Adobe to deepen customer insight and enable better CX

Category: June 2018 - Mobile & Video Marketing

Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

Category: June 2018 - Mobile & Video Marketing

Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to the tech savvy. While most people don’t understand how they work, Bitcoin and cryptocurrency are not only hot topic buzzwords, but they’ve created thousands of multi-millionaires. Even so, most people in the mainstream have no interest or intent to embrace Bitcoin and, as such, it still has veritably no bearing on everyday life as one still can’t even pay for a cup of coffee with any cryptocurrency.

SEGURU: The world’s first safeware application

Category: June 2018 - Mobile & Video Marketing

Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals across the world.

View More Articles

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Getting Google’s attention with voice-based search

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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