Tuesday May 22nd

Latest News

  • The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels

    The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels

    The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been surveyed between August and November 2017 in 45 countries (at least 300 per country) for the report, and media effectiveness learning came from new analysis of Kantar Millward Brown’s CrossMedia database among 223 campaigns which had been monitored during 2015-2017. Furthermore, creative learning came from campaign ad testing of 12 campaigns in eight countries and the new AdReaction consumer research was contrasted with results from Kantar Millward Brown’s September 2017 Getting Media Right study including views from over 300 leading marketers representing advertisers, agencies and media companies across the world.

  • IDC’s datacenter predictions for the Asia Pacific region

    IDC’s datacenter predictions for the Asia Pacific region

    IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and software-defined datacenters will impact organizations in the region in the next three years. The research firm believes the current pressure on enterprises to digitally transform and become “digitally native” can only occur if the underlying datacenter architecture and infrastructure is in place.  The digital economy that is upon us is demanding a highly accurate, fully automated, lights-out datacenter environment that uses predictive analytics to reduce downtime, IDC is convinced.

  • Marketing teams must evolve in 2018 to get their act together

    Marketing teams must evolve in 2018 to get their act together

    When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disruption is necessary this year, so that the potential of new advertising technologies can be exploited.

  • Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

    Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’

    Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:

  • China incessantly surveils Internet communication

    China incessantly surveils Internet communication

    The Chinese government is continuously trying to centralize the domestic and international digital communication and to take over VPNs meant for multinational corporations.

  • Make use of the full potential of AR

    Make use of the full potential of AR

    Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

  • Emerging group of 'cloud masters' accelerates the ability to outperform peers

    Emerging group of 'cloud masters' accelerates the ability to outperform peers

    A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • Spoiler alert! The future is …

    Spoiler alert! The future is …

    Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are in. Chances are, someone from across the globe will not be able to contain their excitement and will drop the bomb on social media before that mind-blowing plot twist even had the chance to ‘surprise’ you first hand. It sucks, right?

  • Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:

  • Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

    Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

    Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI smart hardware, with the aim of fostering the development of a connected world in the IoT era.

  • Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

    Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

    Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target ‘low-hanging fruit’.

  • Reconsidering data privacy on social media

    Reconsidering data privacy on social media

    When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

  • 4 Digital Advertising Trends marketers should be looking out for in 2018

    4 Digital Advertising Trends marketers should be looking out for in 2018

    In the advertising world, 2017 can be seen as a transitional year for publishers and platforms.

This week's highlights

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing o
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Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
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Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection
Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the pro
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SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

Category: May 2018 - Cybersecurity & Data Protection
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-u
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5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection
Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a ta
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Previous articles

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the covete
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When I grow up, I want to be a sense maker

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwa
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Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
Read more...

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as suppo
Read more...

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is no
Read more...
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Previous month's highlights

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and of different genders, ages and education levels.

There is still a big gap between AI potential and use

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

To what extent can AI positively support brand building or perception?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them. When looking at chatbots, for instance, AI has found by now its place, with its capability of processing a large part of customer inquiries automatically due to comprehensive, underlying database(s) and intensive training.

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The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Glass ceiling cracked, but not smashed

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

IoT usability in marketing and CRM

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Deploying the right technologies is essential for retailers to survive, says GlobalData

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Marketers hardly use the potential of AI yet

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Are we facing the end of mobile advertising?

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
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