Tuesday Jul 16th

  • 10 ways social technologies add value

    10 ways social technologies add value

    Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.

  • Making communication measurable with the help of AI

    Making communication measurable with the help of AI

    Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuristic visions, many companies are keenly interested in AI and its value in everyday communications and marketing.

  • Application areas for AI in business

    Application areas for AI in business

    According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

  • Digital marketing trends 2019

    Digital marketing trends 2019

    Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on the right track with many of the trends we forecasted to gain momentum in 2019, including the following:

  • Progressive Web Apps & SEO

    Progressive Web Apps & SEO

    Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional websites.

  • Engagio provides customized and relevant real-time account insights to sales and marketing teams

    Engagio provides customized and relevant real-time account insights to sales and marketing teams

    The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.

  • Coalition for Better Ads expands its standards worldwide to improve consumer experience online

    Coalition for Better Ads expands its standards worldwide to improve consumer experience online

    The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

  • Conversational AI is now integrated in Cortana and ready for developers

    Conversational AI is now integrated in Cortana and ready for developers

    Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • Lead management the simple way

    Lead management the simple way

    Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.

  • RTB House unveils first AI Marketing Lab innovations

    RTB House unveils first AI Marketing Lab innovations

    RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million.

  • Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?

    Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?

    The way the user will communicate with computers in the future is in for a big change. After keyboards, mice, touchscreens, gesture and voice recognition, the avant-garde computer research relies on so-called brain-computer interfaces. The novel interfaces should allow the user to control more complex applications directly with the power of thought. Background of the development is the invention of ever more powerful artificial intelligence (AI).

  • New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

    New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

    Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that the majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalization’ (9%).

  • Strategic sales tips for 2019

    Strategic sales tips for 2019

    As you can imagine, the digital disruption in sales stirs up existential fears, even among long-established distributors, since intelligent sales support in the form of software, apps and artificial intelligence are often not in place. The traditional methods of conducting sales negotiations need a fresh push as well this year, considering that analogue and digital communication will at best converge to a 360-degree dialogue competence. So, expect the winners of disruption in distribution to be companies and vendors that recognize this development potential and acquire new strategies.

This week's highlights

Lead management the simple way

Category: July 2019 - Multichannel, Mobile & Video Marketing
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
Read more...

W+ platform brings industry-changing solutions for publishers, advertisers and readers

Category: July 2019 - Multichannel, Mobile & Video Marketing
World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now o
Read more...

Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...
View More Articles

Previous articles

MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

Category: June 2019 - Cyber-security & Data Protection
MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated in
Read more...

PII

Category: June 2019 - Cyber-security & Data Protection
Personally Identifiable Information (PII) is a category of sensitive information that is associated with an individual person, hence, it should be accessed only on a strictly need-to-know basis and ha
Read more...

Logic bomb

Category: June 2019 - Cyber-security & Data Protection
A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.
Read more...
View More Articles

Previous month's highlights

Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates since then, impressing with breath-taking potentials.

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional websites.

AI makes search engine advertising better

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?

On the 30th anniversary of the World Wide Web, Tim Berners-Lee' shares his concerns and ideas for improvement

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Thirty years ago, the physicist Tim Berners-Lee proposed a network of computers for the nuclear research institute CERN, thus laying the foundation for the World Wide Web (WWW). Today, after 30 years, he warns in a letter against data abuse, disinformation, hate speech and censorship, calling on the world to counteract intentionally disseminated malicious content with laws and computer codes. Business models that promote the dissemination of misinformation could be prevented, he believes, and is campaigning with his "Web Foundation" for companies, governments and civil society to sign a contract for a better web.

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Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing

Making video work for telcos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing

HubSpot for authentic and personalized videos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing

Being customer-centered with integrated CRM

Category: April 2019 - Personalised & Customer-centric Content Marketing

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing

Storytelling - the latest trend for thousands of years

Category: April 2019 - Personalised & Customer-centric Content Marketing
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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