Friday Mar 29th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

Category: Oct–Dec 2023 - Omnichannel Marketing
LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.
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Black Friday Online Shopping Safety Checklist

Category: Oct–Dec 2023 - Omnichannel Marketing
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British
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Cybersecurity in the age of digital currency

Category: Oct–Dec 2023 - Omnichannel Marketing
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. Wh
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Previous month's highlights

Fastest web-based editor released for a new era of storytelling across streaming, broadcast, digital and social media

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.

Content Remains King in the Future of Video in India

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

Advertisers' awareness of cookieless technologies remains low according to global survey

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.

With new brand identity. LG aims to actively communicate with customers beyond generations and locations

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

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